Web design & development
Transforming LITG's Digital Presence: A Case Study
This document outlines the strategic approach taken to revitalise the digital footprint of LITG, a global travel brand. It details the challenges faced, the solutions implemented, and the significant year-on-year growth achieved through a comprehensive website transformation and ongoing support.
December 2, 2025
The Challenge: A Digital Footprint Out of Sync with Scale
LITG, a global travel company curating personalised experiences across 120+ destinations for B2B partners, faced a significant digital challenge. Their existing website failed to reflect their vast scale and vision. It was text-heavy, difficult to navigate, lacked individual focus on destinations, and was not built for future growth or content evolution.
Crucially, the website suffered from poor search engine visibility, leading to lost opportunities with global partners and clients.
Text-Heavy & Hard to Navigate
Website content was dense and lacked user-friendly pathways.
Lack of Destination Focus
Individual destinations were not highlighted effectively.
Limited Scalability
The platform couldn't easily accommodate new content or expansion.
Poor Search Visibility
LITG was not appearing in relevant search engine results.
Our Strategic Approach: Immersive Understanding & Growth-Oriented Design
1. Immersive Understanding First
Before any development, our team engaged directly with LITG's 120+ regional offices. This allowed us to understand the unique value and stories behind each destination and identify recurring communication patterns and gaps across teams.
2. Structuring for Growth
The new LITG website was designed with future-readiness as a core principle. It is modular, allowing for easy addition of new destinations, experiences, or case studies. The scalable architecture supports brand expansion, while prioritising clarity, speed, and discoverability for visitors.
Liberty International Tourism Group: World's Leading DMC - Liberty International Tourism Group
Implementing SEO & Collaborative Content Mapping
What is SEO?
Search Engine Optimisation (SEO) helps a website appear on platforms like Google for relevant searches (e.g., "Luxury trips to Namibia"). For LITG, this involved ensuring each destination page answered customer questions, improving site structure for search engines, and using meaningful headlines, FAQs, and interlinking.
Collaborative Destination Mapping
Our content and coordination team established a workflow to collect destination inputs from all 120+ offices. This information was then converted into clear, consistent content, and media (photos, videos, maps) was uploaded and managed for each destination, ensuring a rich and accurate representation.
Website Evolution & Ongoing Support
We continue to support LITG through a robust Annual Maintenance Contract (AMC). This proactive model allows LITG to focus on their core business while we manage the technical and content aspects of their digital presence.
Small Updates
Text changes, image swaps, and link updates are completed within 24–48 hours.
Major Updates
New pages and significant UI changes are prioritised and scoped immediately for implementation.
The Impact: Significant Year-on-Year Website Growth
The strategic digital transformation has led to remarkable growth in LITG's website sessions. From 60,764 sessions in 2023, the numbers surged to 94,653 in 2024, marking a 55% growth. The momentum continued into 2025, with sessions reaching 272,865 by July, representing an impressive 188% increase.
